MANTRA has diversified its range of services offered to member industries with the financial assistance from both the state government of Gujarat as well as the central governments. Technical Textile services will turn out to be the most promising field both in terms of revenue generation as well as providing opportunity for MANTRA to emerge as leading COE for technical textiles in India and to gain international reputation in his field.
Keeping in view of the untapped potential of technical textile services and having excellent infrastructure for R&D and testing of Technical textiles, MANTRA has taken initiative to open up a Marketing Cell for promoting technical services across the country.
This cell will concentrate in the following areas for enhancing and generating income out of infrastructure facilities:
1. Technical Textile-Project preparation, for product development.
2. Training (ISDS- non-refreshing training).
3. Marketing of R&D projects.
4. Consultation to the Industry.
Help to create awareness for using self lubricating Nylon (SLN) Parts of MANTRA and increase the sale of SLN parts.
MANTRA adopted a new 3-P marketing strategy for developing Technical Textile services marketing.
1. Promotion of Technical textiles
2. Process and Product Development in TT
3. People development for skill in TT
A brief outline of activities and outcomes on this 3-P strategy is given in this report